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You Must Create

Channelling an intelligent approach to design, London based label YMC create functional, stylish clothing, inspired by longevity not trends. Founded in 1995 by designers Fraser Moss and Jimmy Collins, YMC stands for "You Must Create", the label's philosophy, inspired by a use code from graphic artist Raymond Loewy. Taking a Modernist approach, YMC creates distinctive graphic patterns across a collection of classically wearable pieces. Expect clean jersey silhouettes, bold knits and preppy feminine detailing.